Our marketing strategies help our websites meet the necessary requirements and demonstrate branding and business-building opportunities.
Marketers must consider digital barriers to products, services, purchases or information with great care and constant scrutiny, as these barriers significantly affect their consumers' experience, impact their brand equity, the reviews they leave, and therefore affect their bottom line.
One in four American adults has some type of disability, yet the vast majority of websites do not meet federal accessibility guidelines. In 2021, digital lawsuits against the ADA were up 15% over 2020, and in the last four years, more than 80% of major e-commerce companies have been sued over website accessibility issues.
These guidelines are primarily concerned with digital content being Perceptible, Operable, Understandable and Robust (POUR).
Users of all abilities must be able to perceive the information, so the presentation cannot rely solely on vision, hearing, or any other specific sense or ability.
Users of all abilities must be able to navigate and interact with the information and functionality, so the site must work with screen readers, tabbed navigation, etc.
Both information and navigation should be easily identifiable and understandable to users of all abilities.
Content must be robust enough to be reliably interpreted by a wide variety of user agents, including assistive technologies, which continue to evolve.