Accessibility & Compliance
Our marketing strategies help our websites meet the necessary requirements and demonstrate branding and business-building opportunities.
Marketers must consider digital barriers to products, services, purchases or information with great care and constant scrutiny, as these barriers significantly affect their consumers' experience, impact their brand equity, the reviews they leave, and therefore affect their bottom line.
One in four American adults has some type of disability, yet the vast majority of websites do not meet federal accessibility guidelines. In 2021, digital lawsuits against the ADA were up 15% over 2020, and in the last four years, more than 80% of major e-commerce companies have been sued over website accessibility issues.
These guidelines are primarily concerned with digital content being Perceptible, Operable, Understandable and Robust (POUR).Â
Perceptible
Users of all abilities must be able to perceive the information, so the presentation cannot rely solely on vision, hearing, or any other specific sense or ability.Â
Operable
Users of all abilities must be able to navigate and interact with the information and functionality, so the site must work with screen readers, tabbed navigation, etc.Â
Understandable
Both information and navigation should be easily identifiable and understandable to users of all abilities.
Robust
Content must be robust enough to be reliably interpreted by a wide variety of user agents, including assistive technologies, which continue to evolve.
Our case studies
See all projects
GROW TRAFFIC & INCREASE REVENUE
Tell us about your project
Let us help you get your business online and grow it with passion
Let us help make your website accessible to a broader audience. Contact us today to get your online digital homes optimized.
Testimonials
SEE ALL"Your Google reviews determine about 13.1% of your Google ranking. The quantity of reviews and ratings determine your ranking as well as if the reviews receive a response."
